Japan wants to support the tourism industry severely damaged from the recent events, through the “word of mouth” The Travelers will be give a flight like a gift, for the purpose of motivate them to documenting their experience of their trip on: Facebook, tweet about their blogs of their trip.
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For more details, so here the article published on TNW (thenextweb.com)
This is a link to see other photographs of the same photographer on flickr